Steve Jobs über Marketing

Steve Jobs über Marketing

Steve Jobs im Jahre 1997, kurz nach seiner Rückkehr zu Apple:

To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.


Definitiv sehenswert.

[ via Presentation Zen: Steve Jobs on marketing & identifying your core values ]